Attention
Where content captures attention, and where that response rises or falls.
Why Brainsights
How we measure audience response.
EEG records brain activity as people experience content. We connect that response to what they see and hear, then interpret the findings in the context of your question.
What we measure
Attention. Connection. Memory encoding.
Three EEG-derived measures help us examine how audiences respond as an experience unfolds.
Connection
How audiences connect with the moments and messages in the content.
Memory encoding
The neural response associated with forming memories during the experience.
We interpret these measures together, in the context of the audience, content and study. They give us evidence about audience response to inform the decision being made.
From study to findings
How the research works.
Define the study
We start with your question, audience and content. The research design sets out what to test, where to test it and how to compare the results.
Record the response
Participants experience content while EEG headsets record brain activity. Eye tracking can add information about where they look when the study calls for it.
Sync to the content
Our streaming technology aligns neural measurements with the content, frame by frame, so researchers can examine the response to individual moments.
Interpret the findings
We examine patterns across the experience and compare the relevant content or conditions. The findings inform creative recommendations, media playbooks or a custom research framework.
Get in touch
What would you like to test?
Tell us about your audience, content and research question. We’ll discuss a study to address it.