Define the question
Identify the audience, experience and decision. Agree on what the study needs to measure and where existing data leaves a gap.
Solutions / Neuro Labs
Custom research for new questions.
Study a new experience, assess a technology or build a testing framework with neuroscience research designed around your question.
Neuro Labs
Neuro Labs in practice.
Neuro Labs combines research design, technology and our participant community to investigate questions that need a custom approach. We develop studies for new experiences and technologies, including research in the environments where audiences encounter them.
Start with a question
What do you need to know?
- How do people experience something we’ve never measured before?
- What changes when we study an experience in its real setting?
- What methodology would help us assess a new technology?
- How can we build a testing framework for this experience?
Working together
From study design to recommendations.
Design the study
Develop the methodology and recruit participants. Use EEG, eye tracking and relevant settings to study the experience.
Deliver the findings
Interpret the results against the original question. Deliver recommendations or a custom testing framework, depending on the study brief.
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Discuss your research project.
Tell us what you want to test and the decision you need to make. We’ll work with you to scope a study.