Frame the media decision
Identify the channels, content or partnerships to compare, and the planning or buying decision the research will inform.
Solutions / Media Impact
Measure the impact of your media.
Use channel research and partnership measurement to inform media planning, buying and sponsorship decisions.
Media Impact
Media Impact in practice.
Brainsights studies how audience response changes across media channels and contexts. We turn those findings into media playbooks and partnership measurement, with SI Maps supporting billboard planning and IntegrationEQ measuring brand integrations.
Start with a question
What do you need to know?
- How does the media environment change the response to our creative?
- What should our channel research tell us before planning and production?
- How do our brand integrations perform within entertainment?
- How can we bring impact into billboard planning and buying?
Working together
From study design to recommendations.
Measure the experience
Measure audience response across the selected content and media environments. Examine how context affects attention, connection and memory encoding.
Apply the findings
Build a media channel playbook, assess a partnership or bring research into out-of-home planning and buying.
Related products
Tools for media decisions.
Out-of-home intelligence
SI Maps
Use neuroscience-based billboard impact scoring to inform out-of-home planning and buying.
Discover SI MapsPartnership intelligence
IntegrationEQ
Measure audience response to brand integrations and compare their performance with Brainsights’ benchmarks.
Discover IntegrationEQGet in touch
Discuss your research project.
Tell us what you want to test and the decision you need to make. We’ll work with you to scope a study.