The Company

Brainsights is a neuroanalytics company that specializes in measuring and analyzing consumer engagement using neuroscience and data science techniques. The company aims to provide insights into consumer behavior and preferences by analyzing brainwave data and other biometric measures.

Brainsights uses technologies such as electroencephalography (EEG) to monitor brain activity and gather data while individuals are exposed to various forms of media, such as advertisements, videos, and other content. By analyzing the neurological responses, the company seeks to understand how audiences perceive and engage with different types of content.

The insights generated by Brainsights can help companies and marketers optimize their content and advertising strategies to better resonate with their target audiences. This neuroscientific approach offers a unique perspective on consumer preferences that goes beyond traditional market research methods.

The Leadership Team

Kevin Keane, CEO