Consumer Motivation
What is it?
Consumer Motivation looks at the impact of a broad range of advertising on a consumer audience. Our solution aims to uncover the best ways to talk to your audience in a way that is authentic to your brand. To do this, we measure key drivers of engagement, including:
What captures consumer attention?
What elicits a deep emotional connection?
What is memorable?
How do we use it?
Brands and their partners use our Consumer Motivation analysis to test and explore different creative territories among consumers.
We use this to:
Understand how best to craft messaging about specific themes or topics such as sports, purpose, or sustainability.
Develop messaging strategies that resonate with their target audience or across multiple audiences in ways that inspire rather than alienate.
Understand the cultural code and subconscious decision-making triggers of various communities and interest segments such as Gen Z, gamers, or aspiring vegetarians.
