Assess billboard impact
Use impact scoring to consider how audiences respond to billboard placements.
Products / SI Maps
Billboard planning informed by neuroscience.
SI Maps supports billboard planning and buying with impact scoring based on research into how people experience out-of-home media.
Out-of-home intelligence
SI Maps
SI Maps grew from research into how people experience billboards on the road. It brings neural response into billboard impact scoring, helping brands, agencies and media owners consider audience response alongside reach and cost.
Explore SI MapsIn practice
How to use it.
Inform buying conversations
Discuss placement value with neural response alongside reach and cost.
Support campaign planning
Bring billboard research into your planning process as you assess out-of-home options for a campaign.
Media Impact
Research beyond the product.
Explore channel research, media playbooks and partnership measurement through Brainsights’ Media Impact solution.
Explore Media ImpactGet in touch
Discuss billboard planning.
Discuss a research project, or find out how SI Maps, IntegrationEQ and CreativeIQ could support your work.