FIFA Women's World Cup Data Package
Develop your game plan to connect with consumers through Women’s Sport.
The success of the FIFA 2023 Women’s World Cup underscores the opportunity for brands of the power of Women’s Sport to tap into consumer passions.
Leverage this Brainsights data package to understand how best to deeply engage consumers to lead your brand to victory—and avoid an own goal.
Develop your game plan to connect with consumers through Women’s Sport.
The success of the FIFA 2023 Women’s World Cup underscores the opportunity for brands of the power of Women’s Sport to tap into consumer passions.
Leverage this Brainsights data package to understand how best to deeply engage consumers to lead your brand to victory—and avoid an own goal.
Develop your game plan to connect with consumers through Women’s Sport.
The success of the FIFA 2023 Women’s World Cup underscores the opportunity for brands of the power of Women’s Sport to tap into consumer passions.
Leverage this Brainsights data package to understand how best to deeply engage consumers to lead your brand to victory—and avoid an own goal.
What’s in the package?
Second-by-second consumer brain wave data comprising metrics for Attention, Emotional Connection, and Memory referenced to media benchmarks for each metric.
Each ad was viewed by a general audience in Central Canada.
Consumer neural response data for the following FIFA Women’s World Cup ads:
adidas | IINxSoccer | Womens World Cup#BMOGrowTheGame | Tradition (0:30)
#BMOGrowTheGame | World Record
Debinha | Joga Forever | Nike Football
FIFA Women's World Cup 2023 | Play Until They Can't Look Away | adidas
Johnnie Walker and Hannah Waddingham Team Up to Rally the Nation to Watch Women's Sports
Let It Rip | Megan Rapinoe | Nike Football
What can you use this for?
Understand the most effective ways to engage consumers in Women’s Soccer
Identify the themes, talents, tones and scenarios that drive deepest Connection
Is humour and playfulness the right approach, like Nike?
Or purpose, like Johnnie Walker and Orange?
Reveal the tactics that capture creative Attention and activate Memory.
Ensure you’re avoiding the costly errors in narrative structure and ad tonality.
Need support?
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Licensing
Please review the Data License Agreement before buying or downloading data from Brainsights.
