Branded Content and the Brain

Can branded content outperform advertising?

This free study looks at how consumers subconsciously process and respond to brand integrations versus brand-sell ads - comparing several executions across like-for-like metrics.

Using two of Nike’s spots, as well as their integration in Drake’s Laugh Now, Cry Later music video, we methodically analyze consumer response for each moment - and overall - for Brainsights’ metrics of Persuasiveness, Attention, Connection, Encoding and Emotional Strength.

We quantify the value of Nike’s integration with Drake, compare this to the brand’s other advertising, and educate readers on how you can use Brainsights to measure the effectiveness of your branded content and brand integrations.

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